With the introduction of the National Disability Insurance Scheme (NDIS), non-profit organisations who support people with disabilities are undergoing a significant change in the way the communicate and interact with their community and audience.
This required a rethink on the technology used to deliver on the requirement to provide a superior customer experience.
I have been working with Achieve Australia to refresh their Internet presence and provide for the technology requirements needed to support this. It has been a great project putting in place a responsive website and integrating this with important platforms, such as Wordpress, Google Analytics, Google Ads and My Business, while also deploying innovative technologies such as HubSpot CRM, Typeform, Zapier and payment service Stripe and integrating these to environments such as the organisation's instance of SharePoint and Office365.
This approach is allowing Achieve to deliver on its needs while establishing a digital footprint.
Examples of an uplift in monthly site visitors by 400% in 2 years, a fourfold increase in sales enquiries and an unprecedented (for the organisation) establishment of marketing and customer databases, with expanded communications channels established via email and social media. Significant improvements have been achieved through revenue generating workflow processes implemented across several departments.