With the introduction of the National Disability Insurance Scheme (NDIS), non-profit organisations who support people with disabilities are undergoing a significant change in the way the communicate and interact with their community and audience.
This has required a rethink on the technology used to deliver on this requirement.
I have been working with Achieve Australia to refresh their Internet presence and provide for the technology requirements needed to support that. This has been a great project putting in place a responsive website and integrating this with important platforms, such as the usual suspects in Wordpress, Google Analytics, Adwords and My Business, but also deploying innovative technologies such as HubSpot CRM, Mailchimp, Typeform, Zapier and Stripe and integrating these.
This approach is allowing Achieve to deliver on its needs while establishing a digital footprint.
And the results have been impressive. As of July 2018, over the last 12 months we have seen a 78% increase in visitors to the site and an unprecedented increase in enquiries to the organisation. Growth has been tremendous across all digital properties, highlighting how developing a solid approach to digital properties can yield results.