MSP Photography, Australia’s largest supplier of school photography, with 26 franchises nationwide needed to reinvigorate their website, make it responsive for all devices and reflect the brand as innovative to their audience.
Importantly they need analytics to understand their audience and integration with social media.
The result was to produce a responsive Adobe Business Catalyst based website, which allowed MSP Photography to manage and maintain the site, while providing them with rich analytics.
MSP Photography now have an understanding of their audience and saw a 100% increase in leads generated by the site for their franchisees in the first year of release.
As an indicator of protecting their investment, this site is still strongly supporting their organisation needs several years after launch.