The overall program design allows for detailed user journey mapping, tracking from campaigns run by several agencies through the site to Verizon’s marketing technology platform. The result has been greater flexibility in campaign delivery, improved metrics and, importantly, an uplift in qualified sales leads and closing of deals.
The Verizon Digital Hub project was awarded at BBN's 2016 Golden Bees Awards for Best Website. The awards are undertaken from an international audience of highly targeted B2B campaigns and developments.
